<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mobile Archives - Tech Independent</title>
	<atom:link href="https://techindependent.com/category/mobile/feed/" rel="self" type="application/rss+xml" />
	<link>https://techindependent.com/category/mobile/</link>
	<description>Latest laptops, mobiles, gaming and more news!</description>
	<lastBuildDate>Sun, 18 Apr 2021 10:09:04 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.5.5</generator>
	<item>
		<title>Signal tests payments in the UK using MobileCoin</title>
		<link>https://techindependent.com/2021/04/18/signal-tests-payments-in-the-uk-using-mobilecoin/</link>
					<comments>https://techindependent.com/2021/04/18/signal-tests-payments-in-the-uk-using-mobilecoin/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:04 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/signal-tests-payments-in-the-uk-using-mobilecoin/</guid>

					<description><![CDATA[<p>Encrypted chat app Signal is adding payments to the services it provides, a long-expected move and one the company is taking its time on. A U.K.-only beta program will allow users to trade the cryptocurrency MobileCoin quickly, easily, and most importantly, privately. If you&#x2019;re in the U.K., or have some way to appear to be,</p>
<p>The post <a href="https://techindependent.com/2021/04/18/signal-tests-payments-in-the-uk-using-mobilecoin/">Signal tests payments in the UK using MobileCoin</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div></div>
<p id="speakable-summary">Encrypted chat app Signal is <a href="https://signal.org/blog/help-us-test-payments-in-signal/">adding payments</a> to the services it provides, a long-expected move and one the company is taking its time on. A U.K.-only beta program will allow users to trade the cryptocurrency <a href="https://www.mobilecoin.com/">MobileCoin</a> quickly, easily, and most importantly, privately.</p>
<p>If you&#x2019;re in the U.K., or have some way to appear to be, you&#x2019;ll notice a new Signal Payments feature in the app when you update. All you need to do to use it is link a MobileCoin wallet after you buy some on the cryptocurrency exchange FTX, the only one that lists it right now.</p>
<p>Once you link up, you&#x2019;ll be able to instantly send MOB to anyone else with a linked wallet, pretty much as easily as you&#x2019;d send a chat. (No word on when the beta will expand to other countries or currencies.)</p>
<p>Just as Signal doesn&#x2019;t have any kind of access to the messages you send or calls you make, your payments are totally private. MobileCoin, which Signal has been working with for a couple years now, was built from the ground up for speed and privacy, using a zero-knowledge proof system and other innovations to make it as easy as Venmo but as secure as &#x2026; well, Signal. You can read more about their approach <a href="https://github.com/UkoeHB/Mechanics-of-MobileCoin/blob/master/Mechanics-of-MobileCoin-v0-0-39-preview-10-11.pdf">in this paper (PDF)</a>.</p>
<p>MobileCoin just snagged a little over $11 million in funding last month as rumors swirled that this integration was nearing readiness. Further whispers propelled the value of MOB into the stratosphere as well, nice for those holding it but not for people who want to use it to pay someone back for a meal. All of a sudden you&#x2019;ve given your friend a Benjamin (or perhaps now, in the U.K., <a href="https://techcrunch.com/2019/07/15/computing-pioneer-and-lgbt-icon-alan-turing-will-grace-the-50-note-in-2021/">a Turing</a>) for no good reason, or that the sandwich has depreciated precipitously since lunchtime.</p>
<p>There&#x2019;s no reason you <em>have</em> to hold the currency, of course, but swapping it for stable or fiat currencies every time seems a chore. <a href="https://www.wired.com/story/signal-mobilecoin-payments-messaging-cryptocurrency/">Speaking to Wired</a>, Signal co-founder Moxie Marlinspike envisioned an automatic trade-out system, though he is rarely so free with information like that if it is something under active development.</p>
<p>While there is some risk that getting involved with cryptocurrency, with the field&#x2019;s mixed reputation, may dilute or pollute the goodwill Signal has developed as a secure and disinterested service provider, the team there seems to think it&#x2019;s inevitable. After all, if popular payment services are being monitored the same way your email and social media are, perhaps we ought to nip this one in the bud and go end-to-end encrypted as quickly as possible.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/signal-tests-payments-in-the-uk-using-mobilecoin/">Signal tests payments in the UK using MobileCoin</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/signal-tests-payments-in-the-uk-using-mobilecoin/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>LG’s exit from the smartphone market comes as no surprise</title>
		<link>https://techindependent.com/2021/04/18/lgs-exit-from-the-smartphone-market-comes-as-no-surprise/</link>
					<comments>https://techindependent.com/2021/04/18/lgs-exit-from-the-smartphone-market-comes-as-no-surprise/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:04 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/lgs-exit-from-the-smartphone-market-comes-as-no-surprise/</guid>

					<description><![CDATA[<p>For those who follow the space, LG will be remembered fondly as a smartphone trailblazer. For a decade-and-a-half, the company was a major player in the Android category and a driving force behind a number of innovations that have since become standard. Perhaps the most notable story is that of the LG Prada. Announced a</p>
<p>The post <a href="https://techindependent.com/2021/04/18/lgs-exit-from-the-smartphone-market-comes-as-no-surprise/">LG’s exit from the smartphone market comes as no surprise</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div></div>
<p id="speakable-summary"><span class="featured__span-first-words">For those who</span> follow the space, LG will be remembered fondly as a smartphone trailblazer. For a decade-and-a-half, the company was a major player in the Android category and a driving force behind a number of innovations that have since become standard.</p>
<p>Perhaps the most notable story is that of the LG Prada. Announced a month before the first iPhone, the device helped pioneer the touchscreen form factor that has come to define virtually every smartphone since. At the time, the <a href="https://macdailynews.com/2007/02/13/lg_accuses_apple_iphone_of_being_a_copycat_of_prada_phone/">company openly accused</a> Apple of ripping off its design, noting, &#x201C;We consider that Apple copycat Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006.&#x201D;</p>
<div class="article-block block--pullout block--right">
<blockquote><p>
			This July, the company will stop selling phones beyond what remains of its existing inventory.					</p></blockquote></div>
<p>LG has continued pushing envelopes &#x2014; albeit to mixed effect. In the end, however, the company just couldn&#x2019;t keep up. This week, the South Korean electronics giant announced it will be getting out of the &#x201C;incredibly competitive&#x201D; category, choosing instead to focus on its myriad other departments.</p>
<p>The news comes as little surprise following months of rumors that the company was actively looking for a buyer for the smartphone unit. In the end, it seems, none were forthcoming. This July, the company will stop selling phones beyond what remains of its existing inventory.</p>
<p>The smartphone category is, indeed, a competitive one. And frankly, LG&#x2019;s numbers have pretty consistently fallen into the &#x201C;Others&#x201D; category of global smartphone market share figures ruled by names like Samsung, Apple, Huawei and Xiaomi. The other names clustered beneath the top five have been, more often than not, other Chinese manufacturers like Vivo.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/lgs-exit-from-the-smartphone-market-comes-as-no-surprise/">LG’s exit from the smartphone market comes as no surprise</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/lgs-exit-from-the-smartphone-market-comes-as-no-surprise/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Google denies Pixel 5a 5G cancelation, confirming it’s coming this year</title>
		<link>https://techindependent.com/2021/04/18/google-denies-pixel-5a-5g-cancelation-confirming-its-coming-this-year/</link>
					<comments>https://techindependent.com/2021/04/18/google-denies-pixel-5a-5g-cancelation-confirming-its-coming-this-year/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:03 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/google-denies-pixel-5a-5g-cancelation-confirming-its-coming-this-year/</guid>

					<description><![CDATA[<p>Sometimes you&#x2019;ve just got to confirm an unannounced product to put the rumors to bed, I guess. That was Google&#x2019;s strategy this afternoon, following earlier rumors from Android Central that a chip shortage had put the kibosh on the mid-budget phone. In a comment to TechCrunch, a Google spokesperson noted, &#x201C;Pixel 5a 5G is not</p>
<p>The post <a href="https://techindependent.com/2021/04/18/google-denies-pixel-5a-5g-cancelation-confirming-its-coming-this-year/">Google denies Pixel 5a 5G cancelation, confirming it’s coming this year</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div></div>
<p id="speakable-summary">Sometimes you&#x2019;ve just got to confirm an unannounced product to put the rumors to bed, I guess. That was Google&#x2019;s strategy this afternoon, following earlier rumors <a href="https://www.androidcentral.com/google-pixel-5a-5g-limited-release-us-japan">from Android Central</a> that a chip shortage had put the kibosh on the mid-budget phone.</p>
<p>In a comment to TechCrunch, a Google spokesperson noted, &#x201C;Pixel 5a 5G is not cancelled. It will be available later this year in the U.S. and Japan and announced in line with when last year&#x2019;s a-series phone was introduced.&#x201D;</p>
<p>That time frame would put the device&#x2019;s arrival around late-summer, meaning it won&#x2019;t arrive in time for Google I/O in May, as some speculated. Interestingly, the company appears to be limiting the device&#x2019;s availability to two countries &#x2014; at least at launch. That could, perhaps, be due to earlier-reported component shortages.</p>
<p>As <a href="https://www.theverge.com/2021/4/9/22375780/google-announces-pixel-5a-5g-denying-rumors-cancelled">The Verge notes</a>, the company hasn&#x2019;t been particularly precious when it comes to product announcements. The company took a similar approach ahead of the release of the Pixel. Either way, this isn&#x2019;t exactly the standard big company approach to rumor denial, which is to either not answer or otherwise deflect.</p>
<p>Google may well be on edge about its Pixel line these days. The phone line hasn&#x2019;t exactly taken the mobile world be storm, resulting in longstanding rumors that the company is looking to shake things up. That, in part, has seemingly been confirmed by some fairly high-profile exits.</p>
<p>Still, even while there have been issues on the premium side, the company&#x2019;s budget &#x201C;a&#x201D; line has helped buoy its overall numbers. No word yet on specific specs, but the handset is not expected to be a radical departure from its predecessor.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/google-denies-pixel-5a-5g-cancelation-confirming-its-coming-this-year/">Google denies Pixel 5a 5G cancelation, confirming it’s coming this year</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/google-denies-pixel-5a-5g-cancelation-confirming-its-coming-this-year/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Quiq acquires Snaps to create a combined customer messaging platform</title>
		<link>https://techindependent.com/2021/04/18/quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform/</link>
					<comments>https://techindependent.com/2021/04/18/quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:03 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform/</guid>

					<description><![CDATA[<p>At first glance, Quiq and Snaps might sound like similar startups &#x2014; they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO Christian Brucculeri said &#x201C;there&#x2019;s almost no overlap in what we do&#x201D;&#xA0;and that the companies are &#x201C;almost complete complements.&#x201D; That&#x2019;s why Quiq (based in Bozeman, Montana)</p>
<p>The post <a href="https://techindependent.com/2021/04/18/quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform/">Quiq acquires Snaps to create a combined customer messaging platform</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div></div>
<p id="speakable-summary">At first glance, <a href="https://quiq.com">Quiq</a> and <a href="https://www.snaps.io">Snaps</a> might sound like similar startups &#x2014; they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO Christian Brucculeri said &#x201C;there&#x2019;s almost no overlap in what we do&#x201D;&#xA0;and that the companies are &#x201C;almost complete complements.&#x201D;</p>
<p>That&#x2019;s why Quiq (based in Bozeman, Montana) is acquiring Snaps (based in New York). The entire Snaps team is joining Quiq, with Brucculeri becoming senior vice president of sales and customer success for the combined organization.</p>
<p>Quiq CEO Mike Myer echoed Bruccleri&#x2019;s point, comparing the situation to dumping two pieces of a jigsaw puzzle on the floor and discovering &#x201C;the two pieces fit perfectly.&#x201D;</p>
<p>More specifically, he told me that Quiq has generally focused on customer service messaging, with a &#x201C;do it yourself, toolset approach.&#x201D; After all, the company was founded by two technical co-founders, and Myer joked, &#x201C;We can&#x2019;t understand why [a customer] can&#x2019;t just call an API.&#x201D;&#xA0;Snaps, meanwhile, has focused more on marketing conversations, and on a managed service approach where it handles all of the technical work for its customers.</p>
<p>In addition, Myer said that while Quiq has &#x201C;really focused on the platform aspect from beginning&#x201D; &#x2014; building integrations with more than a dozen messaging channels including Apple Business Chat, Google&#x2019;s Business Messages, Instagram, Facebook Messenger and WhatsApp &#x2014; it doesn&#x2019;t have &#x201C;a deep natural language or conversational AI capability&#x201D; the way Snaps does.</p>
<p>Myer said that demand for Quiq&#x2019;s offering has been growing dramatically, with revenue up 300% year-over-year in the last six months of 2020. At the same time, he suggested that the divisions between marketing and customer service are beginning to dissolve, with service teams increasingly given sales goals, and &#x201C;at younger, more commerce-focused organizations, they don&#x2019;t have this differentiation between marketing and customer service&#x201D; at all.</p>
<p>Apparently the two companies were already working together to create a combined offering for direct messaging on Instagram, which prompted broader discussions about how to bring the two products together. Moving forward, they will offer a combined platform for a variety of customers under the Quiq brand. (Quiq&#x2019;s customers include Overstock.com, West Elm, Men&#x2019;s Wearhouse and Brinks Home Security, while Snaps&#x2019; include Bryant, Live Nation, General Assembly, Clairol and Nioxin.) Brucculeri said this will give businesses one product to manage their conversations across &#x201C;the full customer journey.&#x201D;</p>
<p>&#x201C;The key term you&#x2019;re hearing is conversation,&#x201D; Myer added. &#x201C;It&#x2019;s not about a ticket or a case or a question [&#x2026;] it&#x2019;s an ongoing conversation.&#x201D;</p>
<p><a href="https://techcrunch.com/2017/10/19/snaps-series-a/">Snaps had raised $13 million</a> in total funding from investors including Signal Peak Ventures. The financial terms of the acquisition were not disclosed.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform/">Quiq acquires Snaps to create a combined customer messaging platform</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Spotify stays quiet about launch of its voice command ‘Hey Spotify’ on mobile</title>
		<link>https://techindependent.com/2021/04/18/spotify-stays-quiet-about-launch-of-its-voice-command-hey-spotify-on-mobile/</link>
					<comments>https://techindependent.com/2021/04/18/spotify-stays-quiet-about-launch-of-its-voice-command-hey-spotify-on-mobile/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:03 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/spotify-stays-quiet-about-launch-of-its-voice-command-hey-spotify-on-mobile/</guid>

					<description><![CDATA[<p>In 2019, Spotify began testing a hardware device for automobile owners it lovingly dubbed &#x201C;Car Thing,&#x201D; which allowed Spotify Premium users to play music and podcasts using voice commands that began with &#x201C;Hey, Spotify.&#x201D; Last year, Spotify began developing a similar voice integration into its mobile app. Now, access to the &#x201C;Hey Spotify&#x201D; voice feature</p>
<p>The post <a href="https://techindependent.com/2021/04/18/spotify-stays-quiet-about-launch-of-its-voice-command-hey-spotify-on-mobile/">Spotify stays quiet about launch of its voice command ‘Hey Spotify’ on mobile</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p id="speakable-summary">In 2019, Spotify <a href="https://techcrunch.com/2019/05/17/spotify-is-test-driving-a-car-hardware-thing-called-car-thing/">began testing</a> a hardware device for automobile owners it lovingly dubbed &#x201C;<a href="https://newsroom.spotify.com/2019-05-17/5-things-to-know-about-spotifys-latest-test/">Car Thing</a>,&#x201D; which allowed Spotify Premium users to play music and podcasts <a href="https://www.engadget.com/2019-05-17-spotify-car-thing-voice-assistant-device.html">using voice commands</a> that began with &#x201C;Hey, Spotify.&#x201D; Last year, Spotify <a href="https://twitter.com/wongmjane/status/1235350117802283011">began developing</a> a similar voice integration into its mobile app. Now, access to the &#x201C;Hey Spotify&#x201D; voice feature is rolling out more broadly.</p>
<p>Spotify chose not to officially announce the new addition, despite numerous reports indicating the voice option was showing up for many people in their Spotify app, leading to some user confusion about availability.</p>
<p>One early report by <a href="https://www.gsmarena.com/handsfree_hey_spotify_wake_word_rolls_out-news-48521.php">GSM Arena,</a> for example, indicated Android users had been sent a push notification that alerted them to the feature. The notification advised users to <em>&#x201C;Just enable your mic and say &#x2018;Hey Spotify, Play my Favorite Songs.&#x201D;</em> When tapped, the notification launched Spotify&#x2019;s new voice interface where users are pushed to first give the app permission to use the microphone in order to be able to verbally request the music they want to hear.</p>
<div id="attachment_2135493" class="wp-caption aligncenter" readability="10"><img decoding="async" aria-describedby="caption-attachment-2135493" loading="lazy" class="vertical size-large wp-image-2135493" src="https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-07-at-5.40.39-PM.jpg?w=297" alt="" width="297" height="680" srcset="https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-07-at-5.40.39-PM.jpg 652w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-07-at-5.40.39-PM.jpg?resize=66,150 66w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-07-at-5.40.39-PM.jpg?resize=131,300 131w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-07-at-5.40.39-PM.jpg?resize=297,680 297w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-07-at-5.40.39-PM.jpg?resize=22,50 22w" sizes="(max-width: 297px) 100vw, 297px"></p>
<p id="caption-attachment-2135493" class="wp-caption-text"><strong>Image Credits:</strong> <a href="https://www.gsmarena.com/handsfree_hey_spotify_wake_word_rolls_out-news-48521.php" target="_blank" rel="noopener">GSM Arena <span class="screen-reader-text">(opens in a new window)</span></a></p>
</div>
<p>Several outlets soon reported the feature had launched to Android users, which is only partially true.</p>
<p>As it turns out, the feature is making <a href="https://9to5mac.com/2021/04/07/hey-spotify-starts-roll-out-iphone/">its way to iOS devices</a>, as well. When we launched the Spotify app here on an iPhone running iOS 14.5, for instance, we found the same feature had indeed gone live. You just tap on the microphone button by the search box to get to the voice experience. We asked around and found that other iPhone users on various versions of the iOS operating system also had the feature, including free users, Premium subscribers and Premium Family Plan subscribers.</p>
<p>The screen that appears suggests in big, bold text that you could be saying <em>&#x201C;Hey Spotify, play&#x2026;&#x201D;</em> followed by a random artist&#x2019;s name. It also presents a big green button at the bottom to turn on &#x201C;Hey Spotify.&#x201D;</p>
<p>Once enabled, you can ask for artists, albums, songs and playlists by name, as well as control playback with commands like stop, pause, skip this song, go back and others. Spotify confirms the command with a robotic-sounding male voice by default. (You can swap to a female voice in Settings, if you prefer.)</p>
<div id="attachment_2135491" class="wp-caption aligncenter" readability="32"><img decoding="async" aria-describedby="caption-attachment-2135491" loading="lazy" class="vertical size-large wp-image-2135491" src="https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png?w=314" alt="" width="314" height="680" srcset="https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png 1284w, https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png?resize=69,150 69w, https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png?resize=139,300 139w, https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png?resize=768,1662 768w, https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png?resize=314,680 314w, https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png?resize=710,1536 710w, https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png?resize=947,2048 947w, https://techcrunch.com/wp-content/uploads/2021/04/Image-from-iOS-12.png?resize=23,50 23w" sizes="(max-width: 314px) 100vw, 314px"></p>
<p id="caption-attachment-2135491" class="wp-caption-text"><strong>Image Credits:</strong> Spotify screenshot iOS</p>
</div>
<p>This screen also alerts users that when the app hears the &#x201C;Hey Spotify&#x201D; voice command, it sends the user&#x2019;s voice data and other information to Spotify. There&#x2019;s <a href="https://www.spotify.com/us/legal/voice-controls/plain/">a link to Spotify policy regarding its use of voice data</a>, which further explains that Spotify will collect recordings and transcripts of what you say along with information about the content it returned to you. The company says it may continue to use this data to improve the feature, develop new voice features and target users with relevant advertising. It may also share your information with service providers, like cloud storage providers.</p>
<p>The policy looks to be the same as the one that was used along with Spotify&#x2019;s&#xA0;voice-enabled ads,<a href="https://techcrunch.com/2019/05/02/spotify-launches-voice-enabled-ads-on-mobile-devices-in-a-limited-u-s-test/"> launched last year</a>, so it doesn&#x2019;t seem to have been updated to fully reflect the changes enabled with the launch of &#x201C;Hey Spotify.&#x201D; However, it does indicate that, like other voice assistants, Spotify doesn&#x2019;t just continuously record &#x2014; it waits until users say the wake words.</p>
<p>Given the &#x201C;Hey Spotify&#x201D; voice command&#x2019;s origins with &#x201C;Car Thing,&#x201D; there&#x2019;s been speculation that the mobile rollout is a signal that the company is poised to launch its own hardware to the wider public in the near future. There&#x2019;s already some indication that may be true &#x2014; <a href="https://www.macrumors.com/2021/04/02/spotify-ios-app-car-thing-images/">MacRumors recently reported</a> finding references and photos to Car Thing and its various mounts inside the Spotify app&#x2019;s code. This follows <a href="https://www.theverge.com/2021/1/14/22231876/spotify-car-thing-fcc-design-screen-pictures-photos">Car Thing&#x2019;s reveal in FCC filings</a> back in January of this year, which had also stoked rumors that the device was soon to launch.</p>
<p>Spotify was reached for comment this morning, but has yet been unable to provide any answers about the feature&#x2019;s launch despite a day&#x2019;s wait. Instead, we were told that they &#x201C;unfortunately do not have any additional news to share at this time.&#x201D;&#xA0;That further suggests some larger projects could be tied to this otherwise more minor feature&#x2019;s launch.</p>
<p>Though today&#x2019;s consumers are wary of tech companies&#x2019; data collection methods &#x2014; and particularly their use of voice data after all <a href="https://techcrunch.com/2019/05/29/amazon-adds-alexa-delete-what-i-said-today-command/">three</a> <a href="https://techcrunch.com/2019/08/02/google-ordered-to-halt-human-review-of-voice-ai-recordings-over-privacy-risks/">tech</a> <a href="https://techcrunch.com/2019/07/26/siri-recordings-regularly-sent-to-apple-contractors-for-analysis-claims-whistleblower/">giants</a> confessed to poor practices on this front &#x2014; there&#x2019;s still a use case for voice commands, particularly from an accessibility standpoint and, for drivers, from a safety standpoint.</p>
<p>And although you can direct your voice assistant on your phone (or via CarPlay or Android Auto, if available) to play content from Spotify, some may find it useful to be able to speak to Spotify directly &#x2014; especially since <a href="https://techcrunch.com/2021/03/04/apple-clarifies-you-cant-actually-set-a-default-music-service-in-ios-14-5/">Apple doesn&#x2019;t allow Spotify to be set as a default music service.</a> You can only<a href="https://techcrunch.com/2021/03/04/apple-clarifies-you-cant-actually-set-a-default-music-service-in-ios-14-5/"> train Siri to launch Spotify as your preferred service.</a></p>
<p>If, however, you have second thoughts about using the &#x201C;Hey Spotify&#x201D; feature after enabling it, you can turn it off under &#x201C;Voice Interactions&#x201D; in the app&#x2019;s settings.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/spotify-stays-quiet-about-launch-of-its-voice-command-hey-spotify-on-mobile/">Spotify stays quiet about launch of its voice command ‘Hey Spotify’ on mobile</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/spotify-stays-quiet-about-launch-of-its-voice-command-hey-spotify-on-mobile/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Apple shares more details about its imminent App Tracking Transparency feature</title>
		<link>https://techindependent.com/2021/04/18/apple-shares-more-details-about-its-imminent-app-tracking-transparency-feature/</link>
					<comments>https://techindependent.com/2021/04/18/apple-shares-more-details-about-its-imminent-app-tracking-transparency-feature/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:03 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/apple-shares-more-details-about-its-imminent-app-tracking-transparency-feature/</guid>

					<description><![CDATA[<p>Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting purposes. In a sense, anyone using the current version of iOS can see App Tracking Transparency in action, since iOS already includes a Tracking menu</p>
<p>The post <a href="https://techindependent.com/2021/04/18/apple-shares-more-details-about-its-imminent-app-tracking-transparency-feature/">Apple shares more details about its imminent App Tracking Transparency feature</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div></div>
<p id="speakable-summary">Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting purposes.</p>
<p>In a sense, anyone using the current version of iOS can see App Tracking Transparency in action, since iOS already includes a Tracking menu in the Privacy settings, and some apps have already started asking users for permission to track them.</p>
<p>But when iOS 14.5 (currently in developer beta) is released to the general public sometime in early spring, Apple will actually start enforcing its new rules, meaning that iPhone users will probably start seeing a lot more requests. Those requests will appear at various points during the usage of an app, but they&#x2019;ll all carry a standardized message asking whether the app can &#x201C;track your activity across other companies&#x2019; apps and websites,&#x201D; followed by a customized explanation from the developer.</p>
<p>Once an app has asked for this permission, it will also show up in the Tracking menu, where users can toggle app tracking on and off at any time. They can also enable app tracking across all apps or opt out of these requests entirely with a single toggle.</p>
<p>One point worth emphasizing &#x2014; something already stated <a href="https://developer.apple.com/app-store/user-privacy-and-data-use/">on Apple&#x2019;s developer website</a> but not entirely clear in media reports (<a href="https://techcrunch.com/2021/01/27/apple-app-tracking-transparency/">including our own</a>)&#x2014; is that these rules aren&#x2019;t limited to the IDFA identifier. Yes, IDFA is what Apple controls directly, but a company spokesperson said that when a user opts out of tracking, Apple will also expect developers to stop using any other identifiers (such as hashed email addresses) to track users for ad targeting purposes, and not to share that information with data brokers.</p>
<p>This does not, however, stop developers from tracking users across multiple apps if all those apps are operated by a single company.</p>
<p>The Apple spokesperson also said that Apple&#x2019;s own apps will abide by these rules &#x2014; you won&#x2019;t see any requests from Apple, however, since it doesn&#x2019;t track users across third-party apps for ad targeting purposes. (As previously noted, there&#x2019;s <a href="https://techcrunch.com/2021/01/27/apple-app-tracking-transparency/">a separate Personalized Ads option </a>that determines whether Apple can use its own first-party data to target ads.)</p>
<p>Facebook has been <a href="https://techcrunch.com/2020/12/16/facebook-apple-small-business/">particularly vocal in criticizing the change</a>, arguing that this will hurt small businesses who use targeting to run effective ad campaigns, and that the change benefits Apple&#x2019;s bottom line.</p>
<p>Apple has pushed back against criticism in <a href="https://techcrunch.com/2021/01/28/apples-tim-cook-warns-of-adtech-fuelling-a-social-catastrophe-as-he-defends-app-tracker-opt-in/">privacy-focused speeches</a>, as well as in a report called <a href="https://www.apple.com/privacy/docs/A_Day_in_the_Life_of_Your_Data.pdf">A Day in the Life of Your Data</a>, which lays out how users are actually tracked and targeted. In fact, the report has just been updated with more information about ad auctions, ad attribution and Apple&#x2019;s own advertising products.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/apple-shares-more-details-about-its-imminent-app-tracking-transparency-feature/">Apple shares more details about its imminent App Tracking Transparency feature</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/apple-shares-more-details-about-its-imminent-app-tracking-transparency-feature/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Social audio startup Stationhead looks beyond music as it hits 100K monthly active users</title>
		<link>https://techindependent.com/2021/04/18/social-audio-startup-stationhead-looks-beyond-music-as-it-hits-100k-monthly-active-users/</link>
					<comments>https://techindependent.com/2021/04/18/social-audio-startup-stationhead-looks-beyond-music-as-it-hits-100k-monthly-active-users/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:02 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/social-audio-startup-stationhead-looks-beyond-music-as-it-hits-100k-monthly-active-users/</guid>

					<description><![CDATA[<p>When I&#x2019;ve written about Stationhead in the past, I&#x2019;ve focused on how the startup aims to bring the personality and interactivity of a live radio broadcast&#xA0;to streaming music. But CEO Ryan Star said his ambitions are broader now: &#x201C;We&#x2019;re going to be the largest social audio platform in the world.&#x201D; The startup says it&#x2019;s growing</p>
<p>The post <a href="https://techindependent.com/2021/04/18/social-audio-startup-stationhead-looks-beyond-music-as-it-hits-100k-monthly-active-users/">Social audio startup Stationhead looks beyond music as it hits 100K monthly active users</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p id="speakable-summary">When I&#x2019;ve written about <a href="https://www.stationhead.com">Stationhead</a> in the past, I&#x2019;ve focused on how the startup aims to <a href="https://techcrunch.com/2019/09/23/stationhead-on-demand/">bring the personality and interactivity of a live radio broadcast</a>&#xA0;to streaming music. But CEO Ryan Star said his ambitions are broader now: &#x201C;We&#x2019;re going to be the largest social audio platform in the world.&#x201D;</p>
<p>The startup says it&#x2019;s growing quickly, with 100,000 monthly active users &#x2014; a number that&#x2019;s increasing by 65% each month &#x2014; and 500,000 total users. There are 6,300 hosts on the platform, and they created nearly 2 million live and recorded streams in the first three months of the year.</p>
<p>COO Murray Levison told me that the pandemic has brought more artists to the platform as they look for new ways to reach their fans. For example, Cardi B&#xA0;<a href="https://www.billboard.com/articles/columns/hip-hop/9542786/cardi-b-billion-dollar-woman-aspirations-rihanna/">joined the fan show Bardigangradio last month</a>, prompting 132,000 paid streams of her new single on Apple Music and Spotify during the broadcast. (<a href="https://techcrunch.com/2017/11/29/stationhead/">Stationhead integrates with both music streaming services</a>&#xA0;&#x2014; when a DJ cues up a song, it&#x2019;s actually playing through your account.)</p>
<p>At the same time, both Star (who co-founded the company due to his own frustrations as an independent musician) and Levison suggested that playing music is not quite as central to their vision as it used to be. Instead, they said Stationhead is all about live audio broadcasting, with or without music.</p>
<p>From a product perspective, Levison said they&#x2019;re trying to build &#x201C;the best broadcasting tools for creators and everyday people to use.&#x201D; At the same time, he added, &#x201C;Music is still at the core of what we&#x2019;ve built. Just like games are to Twitch, music is our social glue.&#x201D;</p>
<div id="attachment_1885415" class="wp-caption aligncenter" readability="32"><img decoding="async" aria-describedby="caption-attachment-1885415" loading="lazy" class="size-large wp-image-1885415" src="https://techcrunch.com/wp-content/uploads/2019/09/Ryan-Star-CEO-Photo-credit_-Shervin-Lainez.jpg?w=680" alt="Ryan Star CEO Photo credit Shervin Lainez" width="680" height="489" srcset="https://techcrunch.com/wp-content/uploads/2019/09/Ryan-Star-CEO-Photo-credit_-Shervin-Lainez.jpg 1024w, https://techcrunch.com/wp-content/uploads/2019/09/Ryan-Star-CEO-Photo-credit_-Shervin-Lainez.jpg?resize=150,108 150w, https://techcrunch.com/wp-content/uploads/2019/09/Ryan-Star-CEO-Photo-credit_-Shervin-Lainez.jpg?resize=300,216 300w, https://techcrunch.com/wp-content/uploads/2019/09/Ryan-Star-CEO-Photo-credit_-Shervin-Lainez.jpg?resize=768,552 768w, https://techcrunch.com/wp-content/uploads/2019/09/Ryan-Star-CEO-Photo-credit_-Shervin-Lainez.jpg?resize=680,489 680w, https://techcrunch.com/wp-content/uploads/2019/09/Ryan-Star-CEO-Photo-credit_-Shervin-Lainez.jpg?resize=50,36 50w" sizes="(max-width: 680px) 100vw, 680px"></p>
<p id="caption-attachment-1885415" class="wp-caption-text"><strong>Image Credits:</strong> Shervin Lainez / Stationhead</p>
</div>
<p>While the company emphasizes the live experience (which Levison described as &#x201C;the core value prop&#x201D;), Stationhead also supports recording shows for listening later, and apparently 50% of users are listening to both live and recorded shows. It has also been beta testing a tipping feature that will allow broadcasters to monetize their shows.</p>
<p>Of course, you can&#x2019;t talk about social audio without talking about Clubhouse, which was <a href="https://techcrunch.com/2021/02/18/report-social-audio-app-clubhouse-has-topped-8-million-global-downloads/">attracting 2 million active users each week</a>&#xA0;in January, according to&#xA0;CEO Paul Davison. Levison suggested that the buzz around Clubhouse has also benefited Stationhead as potential acquirers and investors get more excited about social audio. And Star argued that the companies are taking very different approaches.</p>
<p>&#x201C;It&#x2019;s in the name Clubhouse, it&#x2019;s exclusive,&#x201D; Star said. &#x201C;It&#x2019;s about social climbing and getting closer to the stage. [Stationhead is] living in the world where Cardi B was excited to meet her fans. We are for the 99 percent.&#x201D;</p>
<p>The post <a href="https://techindependent.com/2021/04/18/social-audio-startup-stationhead-looks-beyond-music-as-it-hits-100k-monthly-active-users/">Social audio startup Stationhead looks beyond music as it hits 100K monthly active users</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/social-audio-startup-stationhead-looks-beyond-music-as-it-hits-100k-monthly-active-users/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Feels is a new dating app with profiles that look more personal</title>
		<link>https://techindependent.com/2021/04/18/feels-is-a-new-dating-app-with-profiles-that-look-more-personal/</link>
					<comments>https://techindependent.com/2021/04/18/feels-is-a-new-dating-app-with-profiles-that-look-more-personal/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:02 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/feels-is-a-new-dating-app-with-profiles-that-look-more-personal/</guid>

					<description><![CDATA[<p>Meet Feels, a new French startup that wants to change how dating apps work. According to the company, scrolling through photos and reading descriptions tend to be a boring experience. Feels want to improve profiles so that navigating the app feels more like watching TikTok videos or browsing stories. &#x201C;For the past 10 years, there&#x2019;s</p>
<p>The post <a href="https://techindependent.com/2021/04/18/feels-is-a-new-dating-app-with-profiles-that-look-more-personal/">Feels is a new dating app with profiles that look more personal</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p id="speakable-summary">Meet <a href="https://www.feels-app.com">Feels</a>, a new French startup that wants to change how dating apps work. According to the company, scrolling through photos and reading descriptions tend to be a boring experience. Feels want to improve profiles so that navigating the app feels more like watching TikTok videos or browsing stories.</p>
<p>&#x201C;For the past 10 years, there&#x2019;s been little innovation in the industry,&#x201D; co-founder and CEO Daniel Cheaib told me. &#x201C;The reason why many people uninstall dating apps is that it&#x2019;s boring. Profiles all look the same and we feel like we&#x2019;re browsing a catalog.&#x201D;</p>
<p>In that case, Cheaib is thinking about Tinder, but also other dating apps that feel like Tinder but aren&#x2019;t exactly Tinder, such as Bumble, Happn, etc.</p>
<p>Feels&#x2019; founding team has spent two years iterating on the app to find out what works and what doesn&#x2019;t. Now that retention metrics are where they&#x2019;re supposed to be, the company is now ready to launch more widely.</p>
<div id="attachment_2139135" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-2139135" loading="lazy" src="https://techcrunch.com/wp-content/uploads/2021/04/BRAND-feels-goodb.jpg" alt="A screenshot of the app Feels" width="1024" height="576" class="size-full wp-image-2139135" srcset="https://techcrunch.com/wp-content/uploads/2021/04/BRAND-feels-goodb.jpg 1920w, https://techcrunch.com/wp-content/uploads/2021/04/BRAND-feels-goodb.jpg?resize=150,84 150w, https://techcrunch.com/wp-content/uploads/2021/04/BRAND-feels-goodb.jpg?resize=300,169 300w, https://techcrunch.com/wp-content/uploads/2021/04/BRAND-feels-goodb.jpg?resize=768,432 768w, https://techcrunch.com/wp-content/uploads/2021/04/BRAND-feels-goodb.jpg?resize=680,383 680w, https://techcrunch.com/wp-content/uploads/2021/04/BRAND-feels-goodb.jpg?resize=1536,864 1536w, https://techcrunch.com/wp-content/uploads/2021/04/BRAND-feels-goodb.jpg?resize=50,28 50w" sizes="(max-width: 1024px) 100vw, 1024px"></p>
<p id="caption-attachment-2139135" class="wp-caption-text"><strong>Image Credits:</strong> Feels</p>
</div>
<p>If you want to show interesting content to your users in a dating app, you have to rethink profiles. Arguably, this has been the most difficult part of the development phase. When you install the app, it takes around 15 minutes to create your profile.</p>
<p>At first, only 30% of new users finished the onboarding process. Now, around 75% of new users reach the end of the signup flow.</p>
<p>So what makes a profile on Feels different? In many ways, a profile looks more like a story, or TikTok posts. Users can record videos, add text and stickers, share photos, answer questions and more.</p>
<p>&#x201C;When you&#x2019;re done with the onboarding process, you have consistent profiles with people sharing content about them,&#x201D; Cheaib said.</p>
<p>Like other dating apps, there are many options when it comes to gender identity &#x2014; you&#x2019;re not limited to woman or man. You can then say that you want to see all profiles or just some profiles based on various criteria.</p>
<p>After that, you can look at other profiles. Once again, Feels tries to change the basic interaction of dating apps. Most dating apps require you to swipe left or right, or give a thumbs up or a thumbs down. When you think about it, it&#x2019;s a binary choice that requires a ton of micro decisions.</p>
<p>Sometimes, you don&#x2019;t have any strong feelings about someone. Or maybe you just want to go to the next profile. And the fact that you have to triage profiles like this leads to a lot negativity, whether it&#x2019;s conscious or subconscious &#x2014;&#xA0;you keep rejecting people, after all.</p>
<p>When you&#x2019;re looking at a profile on Feels, it fills up your entire screen. Videos start playing, you can see what the person likes and who they are in front of a camera. You can react on some content or you can simply move on by swiping up. There&#x2019;s no heart or like button.</p>
<p>When the startup thought they finally were going somewhere, they raised a $1.3 million funding round (&#x20AC;1.1 million) from a long list of business angels, such as somebody in Atomico&#x2019;s business angel program, Blaise Matuidi, Eric Besson, Ren&#xE9; Ricol, Ricardo Pereira , Yohan Benalouane, Nampalys Mendy, Jean Romain Lhomme, Julien Radic and Jean Michel Chami.</p>
<p>Now, Feels plans to attract new users with organic TikTok posts, some TV ads and more. The company wants to reach one million users by the end of the year with a big focus on France for now. There are 100,000 users right now.</p>
<p>When it comes to monetization, Feels started offering a premium subscription to unlock more features. The company is still iterating on that part.</p>
<p>Feels is just getting started in a crowded and competitive industry. Unlike other companies, Feels has invested heavily in its own product before working on user acquisition and paid installs. It&#x2019;s an ambitious strategy but it has a lot of potential as it could lead to a truly different dating app.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/feels-is-a-new-dating-app-with-profiles-that-look-more-personal/">Feels is a new dating app with profiles that look more personal</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/feels-is-a-new-dating-app-with-profiles-that-look-more-personal/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>TikTok funds first episodic public health series ‘VIRAL’ from NowThis</title>
		<link>https://techindependent.com/2021/04/18/tiktok-funds-first-episodic-public-health-series-viral-from-nowthis/</link>
					<comments>https://techindependent.com/2021/04/18/tiktok-funds-first-episodic-public-health-series-viral-from-nowthis/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:02 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/tiktok-funds-first-episodic-public-health-series-viral-from-nowthis/</guid>

					<description><![CDATA[<p>TikTok is taking another step towards directly funding publishers&#x2019; content with today&#x2019;s announcement that it&#x2019;s financially backing the production of media publisher NowThis&#x2019; new series, &#x201C;VIRAL,&#x201D; which will feature interviews with public health experts and a live Q&#38;A session focused on answering questions about the pandemic. The partnership represents TikTok&#x2019;s first-ever funding of an episodic</p>
<p>The post <a href="https://techindependent.com/2021/04/18/tiktok-funds-first-episodic-public-health-series-viral-from-nowthis/">TikTok funds first episodic public health series ‘VIRAL’ from NowThis</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div></div>
<p id="speakable-summary">TikTok is taking another step towards directly funding publishers&#x2019; content with today&#x2019;s announcement that it&#x2019;s financially backing the production of media publisher NowThis&#x2019; new series, &#x201C;<a href="https://www.tiktok.com/@nowthis/video/6951017466336120069?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1">VIRAL</a>,&#x201D; which will feature interviews with public health experts and a live Q&amp;A session focused on answering questions about the pandemic. The partnership represents TikTok&#x2019;s first-ever funding of an episodic series from a publisher, though TikTok has previously funded creator content.</p>
<p>Through TikTok&#x2019;s Instructive Accelerator Program, which was formerly known as the <a href="https://newsroom.tiktok.com/en-us/investing-to-help-our-community-learn-on-tiktok">Creative Learning Fund</a>, other TikTok publishers have received grants and hands-on support from TikTok so they could produce quality instructive content for TikTok&#x2019;s #LearnOnTikTok initiative. The program today is structured as four, eight-week cycles during which time publishers post videos four times per week.</p>
<p>NowThis had also participated in the Creative Learning Fund last year and was selected for the latest cycle of the Instructive Accelerator Program. But its &#x201C;VIRAL&#x201D; series is separate from these efforts.</p>
<p>NowThis says it brought the concept for the show to TikTok earlier this year outside of the accelerator program, and TikTok greenlit it. TikTok then co-produced the series and provided some funding. Neither NowThis nor TikTok would comment on the extent of the financial backing involved, however.</p>
<p>The &#x201C;VIRAL&#x201D; series itself is hosted by infectious disease clinical researcher <a href="https://www.linkedin.com/in/laurel-bristow/">Laurel Bristow</a>, who spent the last year working on COVID treatments and research. Every Thursday, Bristow will break down COVID facts in easy-to-understand language, NowThis says, including things like vaccine efficacy, transmission timelines, and treatment. The show will also bust COVID myths, provide information about ongoing public health risks, and feature interviews with a cross-section of experts.</p>
<p>Each episode of the will be 45 minutes in length and will also include an interactive segment where the TikTok viewing audience will be able to engage in a real-time Q&amp;A session about the show&#x2019;s content. In total, five episodes are being produced, and will air starting on Thursday April 15 at 6 PM ET and will run through Thursday May 13 on the <a href="https://www.tiktok.com/@nowthis">@NowThis</a> main TikTok page.</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@nowthis/video/6951017466336120069" data-video-id="6951017466336120069" readability="2.8217054263566">
<section readability="1.4108527131783"><a title="@nowthis" href="https://www.tiktok.com/@nowthis" target="_blank" rel="noopener">@nowthis</a>Tune in to our new TikTok live show VIRAL on Thursdays at 6pm ET with host @kinggutterbaby</p>
<p><a title="&#x266C; original sound - nowthis" href="https://www.tiktok.com/music/original-sound-6951017330163927813" target="_blank" rel="noopener">&#x266C; original sound &#x2013; nowthis</a></p>
</section>
</blockquote>
<p>NowThis has become one of the <a href="https://www.businessinsider.com/top-21-digital-news-media-accounts-tiktok-ranked-2021-3">most-followed</a> news media accounts on TikTok, with 4.6 million followers across its news and politics channels, since launching a little over a year ago. Because of its focus on video, it&#x2019;s been a good fit for the TikTok&#x2019;s platform.</p>
<p>The approach TikTok is taking with &#x201C;VIRAL&#x2019;s&#x201D; production, it&#x2019;s worth noting, stands in contrast to how other social media platforms are handling the pandemic and COVID-19 information. While most, including TikTok, have pledged to <a href="https://techcrunch.com/2020/06/09/twitter-5g-coronavirus-labels/">fact check</a> <a href="https://techcrunch.com/2020/04/28/as-covid-19-misinformation-grows-youtube-brings-video-fact-checking-to-the-us/">COVID-19 information</a>, <a href="https://techcrunch.com/2020/12/16/twitter-will-force-users-to-delete-covid-19-vaccine-conspiracy-theories/">remove</a> <a href="https://techcrunch.com/2021/03/01/twitter-vaccine-misinformation-labels-strike-system/">misinformation</a> and <a href="https://techcrunch.com/2021/02/08/facebook-vaccine-misinformation-policy/">conspiracies</a>, <a href="https://techcrunch.com/2021/03/15/facebook-to-label-all-covid-19-vaccine-posts-with-pointer-to-official-info/">point users to official sources</a> for health information, and provide other <a href="https://techcrunch.com/2020/03/18/facebook-coronavirus-information-center-zuckerberg/">resources</a>, TikTok is directly funding public health content featuring scientists and researchers, and then promoting it on its network.</p>
<p>The company explained to TechCrunch its thinking on the matter.</p>
<p>&#x201C;As the pandemic continues to evolve, we think it&#x2019;s important to provide our community an outlet to dispel misinformation and communicate with public health experts in real-time,&#x201D; said Robbie Levin, Manager of Media Partnerships at TikTok. &#x201C;NowThis has consistently been a great partner that produces engaging and informative content, so we felt this series would be an impactful and important avenue for our users to receive credible information on our platform,&#x201D; Levin noted.</p>
<p>While the pandemic has driven the topic of choice here, paying creators for content is not new. And TikTok isn&#x2019;t the only one to do so. <a href="https://www.wsj.com/articles/facebook-seeks-to-reel-in-tiktok-creators-raising-stakes-in-social-media-rivalry-11595928600">Instagram</a> and <a href="https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html">Snapchat</a> are both funding creator content for their TikTok clones, Reels and Spotlight, respectively. And new social platforms like <a href="https://techcrunch.com/2021/03/15/clubhouse-promises-its-accelerator-participants-either-brand-deals-or-5k-per-month-during-the-program/">Clubhouse are funding creators&#x2019; shows</a>, as well.</p>
<p>TikTok says it&#x2019;s not currently talking to other publishers to produce more series like &#x201C;VIRAL,&#x201D; but it isn&#x2019;t ruling out the idea of expanding its creator funding and producing efforts. In addition to its accelerator program, which is continuing, TikTok says if &#x201C;VIRAL&#x201D; proves successful and the community responds positively, it will pursue similar opportunities in the future.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/tiktok-funds-first-episodic-public-health-series-viral-from-nowthis/">TikTok funds first episodic public health series ‘VIRAL’ from NowThis</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/tiktok-funds-first-episodic-public-health-series-viral-from-nowthis/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Facebook to test new business discovery features in US News Feed</title>
		<link>https://techindependent.com/2021/04/18/facebook-to-test-new-business-discovery-features-in-us-news-feed/</link>
					<comments>https://techindependent.com/2021/04/18/facebook-to-test-new-business-discovery-features-in-us-news-feed/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 10:09:01 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">https://techindependent.com/2021/04/18/facebook-to-test-new-business-discovery-features-in-us-news-feed/</guid>

					<description><![CDATA[<p>Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they&#x2019;re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook</p>
<p>The post <a href="https://techindependent.com/2021/04/18/facebook-to-test-new-business-discovery-features-in-us-news-feed/">Facebook to test new business discovery features in US News Feed</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p id="speakable-summary">Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they&#x2019;re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook has been arguing how Apple&#x2019;s <a href="https://developer.apple.com/documentation/apptrackingtransparency">App Tracking Transparency</a> update will impact its <a href="https://www.wsj.com/articles/apple-facebook-clash-over-ads-small-businesses-fear-theyll-be-impacted-11618009627">small business customers</a> &#x2014; a claim many <a href="https://hbr.org/2021/02/facebooks-misleading-campaign-against-apples-privacy-policy">have</a> <a href="https://www.wired.com/story/sorry-facebook-ios-changes-not-bad-for-small-businesses/">dismissed</a> as misleading, but nevertheless led some <a href="https://www.wsj.com/articles/apple-facebook-clash-over-ads-small-businesses-fear-theyll-be-impacted-11618009627">mom and pop shops to express concern</a> about the impacts to their ad targeting capabilities, as a result. This new test is an example of how easily Facebook can tweak its News Feed to build out more data on its users, if needed.</p>
<p>The company suggests users may see the change under posts and ads from businesses selling beauty products, fitness or clothing, among other things.</p>
<p>The idea here is that Facebook would direct users to related businesses through a News Feed feature, when they take a specific action to discover related content. This, in turn, could help Facebook create a new set of data on its users, in terms of which users clicked to see more, and what sort of businesses they engaged with, among other things. Over time, it could turn this feature into an ad unit, if desired, where businesses could pay for higher placement.</p>
<p>&#x201C;People already discover businesses while scrolling through News Feed, and this will make it easier to discover and consider new businesses they might not have found on their own,&#x201D; the company noted in a brief <a href="https://www.facebook.com/business/news/new-facebook-tools-for-online-marketing">announcement</a>.</p>
<p>Facebook didn&#x2019;t detail its further plans with the test, but said as it learned from how users interacted with the feature, it will expand the experience to more people and businesses.</p>
<div id="attachment_2139153" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-2139153" loading="lazy" class="size-large wp-image-2139153" src="https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg?w=680" alt="" width="680" height="579" srcset="https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg 2360w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg?resize=150,128 150w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg?resize=300,255 300w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg?resize=768,653 768w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg?resize=680,579 680w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg?resize=1536,1307 1536w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg?resize=2048,1743 2048w, https://techcrunch.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-15-at-10.23.44-AM.jpg?resize=50,43 50w" sizes="(max-width: 680px) 100vw, 680px"></p>
<p id="caption-attachment-2139153" class="wp-caption-text"><strong>Image Credits:</strong> Facebook</p>
</div>
<p>Along with news of the test, Facebook said it <a href="https://www.facebook.com/business/news/new-facebook-business-suite-features-including-stories">will roll out more tools</a> for business owners this month, including the ability to create, publish and schedule Stories to both Facebook and Instagram; make changes and edits to Scheduled Posts; and soon, create and manage Facebook Photos and Albums from Facebook&#x2019;s Business Suite. It will also soon add the ability to create and save Facebook and Instagram posts as drafts from the Business Suite mobile app.</p>
<p>Related to the businesses updates, Facebook updated features across ad products focused on connecting businesses with customer leads, including Lead Ads, Call Ads, and Click to Messenger Lead Generations.</p>
<p>Facebook earlier this year announced <a href="https://techcrunch.com/2021/01/06/facebook-redesigns-pages-with-a-more-simplified-layout-and-no-like-button/">a new Facebook Page experience</a> that gave businesses the ability to engage on the social network with their business profile for things like posting, commenting and liking, and access to their own, dedicated News Feed. And it had removed the Like button in favor of focusing on Followers.</p>
<p>It is not a coincidence that Facebook is touting its tools for small businesses at a time when there&#x2019;s concern &#x2014; much of it loudly shouted by Facebook itself &#x2014; that its platform could be less useful to small business owners in the near future, when ad targeting capabilities becomes less precise as users vote &#x2018;no&#x2019; when Facebook&#x2019;s iOS app asks if it can track them.</p>
<p>The post <a href="https://techindependent.com/2021/04/18/facebook-to-test-new-business-discovery-features-in-us-news-feed/">Facebook to test new business discovery features in US News Feed</a> appeared first on <a href="https://techindependent.com">Tech Independent</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://techindependent.com/2021/04/18/facebook-to-test-new-business-discovery-features-in-us-news-feed/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
